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Crafting a clearer & more intuitive way to access healthcare

The app Healthdirect wanted to improve is a tool designed to help people find healthcare services. The problem - it was outdated, and users found it confusing and unintuitive.

We performed a detailed collaborative analysis of what was working well versus what wasn’t, and ran a series of Human Centred Design workshops to arrive at a suitable enhancement.

The result - a new and improved product with a validated base of user feedback confirming its enhancement. We left them with a clear outline of future release phases along with a series of designs and assets that they could draw upon to implement.

Airteam wings

We followed a simple process

ideate

ideate

discover

discover

define

define

design

design

develop

develop

improve

improve

Outcomes

1Input, alignment, and ownership from cross-business stakeholdersA conceptual design prototype of the reimagined National Health Services Directory (NHSD)A mix of user testing methods to provide a broad validation of the IA and UXAn Implementation roadmap detailing future features

Methods

Discovery process

Workshop facilitation

Persona development

Experience mapping

User interface design Prototyping

User testing

Front-end development