Redefining health in rural India through cross-cultural design

Challenge: Challenge: The George Institute, a leader in global medical research, approached us to help them out with refining a mobile application that they were building to enable remote Indian communities to better track, monitor, and manager their health through the efforts of community workers.
The Health Worker application was designed for community workers - Accredited Social Health Activists, or ASHAs - to take with them to remote villages and assist the locals with health education and diagnosis of illness. With 720,000 users in mind, each having varying degrees of education and literacy, it was integral that the application needed to be as user-friendly, intuitive, and understandable as possible for any audience.
Solution: We took The George Institute on a journey of co-design, crafting an experience in close collaboration with their Indian staff to ensure that everything we designed would meet cultural expectations and provide a frictionless experience for end users.
We delivered a series of high-fidelity designs for implementation, along with a modular component system that could be rapidly adapted to suit new users or requirements.
Discovery process
User interface design
Information architecture


  • 1
    Global collaboration and co-design
  • 2
    Accessible designs for use outside by users with mixed education levels
  • 3
    A modular design system to allow future repurposing
  • 4
    Suggestions for future usability improvements

The right minds for the right results

For a project spanning countries and cultures, it's imperative to make sure the right stakeholders are present to make the right decisions. We made sure to get a deep understanding of the ASHA users and their contexts of use from both the Australian and Indian wings of the business, and we held remote sessions to test the designs across both cultures to ensure that we were making the right decisions in our uses of design elements, page configurations, and display of information.

We revised the existing app’s information architecture to optimise flows of interaction and information, and standardised screen elements using Google’s Material Design library as a base design system to ensure consistency and ease of build.

During the project we worked directly with TGI developers to integrate our designs into code in real-time, which allowed us to skip prototyping and head directly into testing with real data.

Final results and future phases

We produced 75 modular screen designs, three colour palettes, a base style guide that tied them together, and a series of detailed interaction flows.

Looking ahead to future improvements, we provided a series of recommendations for future phase improvements to further support ease of use through the adaptation of smart technology and use of data.

We found the process smooth and expertly facilitated by Airteam's highly skilled designers. At all stages, Airteam's goal was to tease out exactly what we were looking for and how the workflow would be implemented 'on the ground'. This led to a final design which was attractive, modern and accurately reflected how our product would be used by our end-users.

– Associate Professor Ruth Webster,

Global Head Of Medicine, George Health Technologies.